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Need a style reboot? Here’s your chance to get a new look before this year’s GeekWire Gala – GeekWire


Nadia Daniel and Brendan Weitzman in their “before” looks, left, and their “after” looks following a day of pampering at Nordstrom in Seattle as part of the Geek Style Reboot before the 2019 GeekWire Gala (GeekWire Photo / Kurt Schlosser)

Finding the right outfits in our closets is a daunting task these days, given three years of social hibernation.

Who couldn’t use a little refresh?

With our annual GeekWire Gala taking place for the first time since 2019, we’re excited to team up with Nordstrom again for a Geek Style Reboot ahead of the event on Wednesday, Dec. 7.

Two winners will reboot their outfits and looks during a fabulous afternoon of indulgence at the Nordstrom store in Seattle. Lunch, spa, personal stylists, and beauty consultants will pamper each of our winners, providing a luxurious (and relaxing) makeover that’s certain to transform.

After selecting brand new outfits and undergoing a full style refresh, courtesy of Nordstrom, both winners will head to the GeekWire Gala later that night to show off their new looks. The full package, inclusive of the outfits, represents a $1,500 value.

Sounds sweet, huh? Well, it can be yours.

Enter yourself or nominate a lucky geek (perfect for chief people officers looking to reward an employee whose endured and overcome great odds over the past three years) by sending an email to [email protected] with the subject line “I Need a Geek Style Reboot.” Just answer the following questions by noon on Thursday, Dec. 1.

  • Where do you work? What’s your job title?
  • Tell us why you’re the hardest working geek in town and need of a day of pampering.
  • Submit your geekiest photo(s).
  • What’s your favorite work uniform? Whether it’s jeans and a hoodie or a tailored suit, make sure your photo shows off your go-to outfit.
  • Who’s your style icon? (real or imaginary)
  • What’s your favorite accessory?

Tickets to the Gala are available now — don’t miss out on the tech community’s favorite annual holiday bash. Grab your tickets here. Also, a few sponsorship opportunities remain for the Gala, including the fun photo booth and a handful of company lounges, so reach out to the GeekWire business team at [email protected] if you’re interested in sponsoring the GeekWire Gala.

Please note: The two Geek Style Reboot winners will need to be available from 11 a.m. to 10 p.m. on Wednesday, Dec. 7, and must be comfortable with a GeekWire reporter/photographer covering aspects of their fashion and styling consultation. The winners will each receive two complimentary tickets to the Gala, and be asked to come on stage, so party-goers can admire Nordstrom’s work first hand.

Look how much fun our winners had in 2017, in 2018, and in 2019! And check out what the Gala is all about here:

A big thanks to First Tech Federal Credit Union, the presenting sponsor of the 2022 GeekWire Gala.


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