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KKR-backed customer feedback company Alchemer acquires Seattle startup Apptentive – GeekWire


Apptentive CEO Robi Ganguly. (Apptentive Photo)

Alchemer, a Louisville, Colo.-based survey software platform, acquired Apptentive, a Seattle startup that helps mobile app-makers gather customer feedback.

Terms of the deal were not disclosed. Alchemer raised capital from private equity firm KKR & Co. in May, in part to find a startup to acquire.

Apptentive’s tech will integrate with Alchemer’s platform, providing its customers with a more in-depth method of collecting feedback from mobile customers. Apptentive customers will gain access to Alchemer’s survey and workflow functionality across communication channels and within platforms such as Salesforce, Microsoft Team, and Slack.

“Merging with Alchemer is a significant change for Apptentive,” CEO and co-founder Robi Ganguly wrote in a blog post Wednesday. “In considering our future, it was important for us to find a partner who would help us give our customers more, together.”

Alchemer, founded in 2006 and formerly called SurveyGizmo, gives businesses tools to aggregate and analyze customer and employee feedback. It has 13,000 customers including Verizon and FedEx.

Apptentive, founded in 2011 and a Techstars Seattle grad, helps clients like Alaska Airlines, Safeway, and CNN power in-app surveys and rating/review prompts. The startup ranks No. 81 on the GeekWire 200, our list of the top privately-held startups in the Pacific Northwest.

Apptentive backers include Grayhawk Capital, Origin Ventures; SurveyMonkey; Vulcan Capital; and Blossom Street Ventures.


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