The COVID pandemic hastened the digitization process of many companies. As people lean towards availing services online, many businesses realize the potential of moving to a digital platform. Doing so made purchasing more convenient for the buyers. The same can also apply to Medicare.
Recent industry articles about fixing the Medicare buying process mention that the Medicare buying system is seriously flawed. It is outdated and in need of serious reform.
Buying a Medicare plan usually takes place over the phone- a traditional agent-to-consumer relationship. However, is this the best way to sell Medicare plans?
Choosing a healthcare policy is complex, mainly because of various choices. A 15- to 30-minute phone call with an incentive-hungry agent would not be enough to cover all the intricacies of choosing a Medicare plan.
How can Digitalization Help in the Medicare Buying Process?
Accenture reports that Americans 65 and over are most likely to have used electronic health records in the last year among health technology users. Moreover, their research also reveals that people are extremely enthusiastic about virtual health and artificial intelligence. It is a wonder that most health insurers still think digital is just for the young.
Clearly, anyone surprised about seniors’ desire for digital health hasn’t been paying attention. Over the past few years, silver surfers have become a force to be reckoned with in the digital world. The healthcare system that does not embrace them as digital health consumers is falling behind its rivals. This consumer segment is experiencing a significant shift, putting these providers even further behind.
That being said, how can digitalization help the Medicare buying process?
1. Giving prospective clients the freedom to browse information.
There are several Medicare programs and policies available, and a one-hour meeting with the prospective client wouldn’t be enough to cover everything. Imagine sitting with them and talking about the premiums, coverages, risks, and many more for the whole hour. Wouldn’t it lead to information overload on the side of the client?
It would be better if they had the resources available and could access them anytime. And, when they have clarification, they can always open it up and reread it.
2. Allows the clients to choose plans according to their needs.
Choosing a policy from many Medicare plans can be overwhelming and stressful. Having a function where the clients can streamline the plans according to their needs will lead to a positive customer experience.
For example, Hella Health has the Medicare Personal Shopper feature, where clients can choose their plan according to their lifestyle, needed drugs, and preferred doctors.
3. Offers the clients seamless and hassle-free transactions.
How do you pay for your Medicare plans before? Did you have to line up in a long line just to pay your premiums? Well, that’s no longer the case anymore!
Digitization of the Medicare buying process also means you can now pay your premiums and dues online. The process is now more efficient, time-saving, and hassle-free.